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Ad Council program connects advertisers with nonprofits in need of marketing chops
The Ad Council has rolled out a platform called CreateForChange that will make it easier for creative and media professionals to connect with nonprofits that need help with marketing. The 75-year-old nonprofit, known for iconic campaigns like ‘Smokey ...
How are you changing your content marketing program in 2018?
We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong note. However, have you started thinking about your 2018 program? How are you changing your content marketing ...
How to Run A Scaleable Holiday Marketing Program
The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards.
Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in ...
Macy's Talks New Loyalty Program, Digital Gains and Weather Woes
Just in time for the holidays, a recently-unveiled marketing strategy and revamped loyalty program are both working well at Macy's, according to company executives discussing third-quarter earnings on Thursday. CEO Jeff Gennette specifically called out ...
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