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    Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?

    The first edition hit stands on Tuesday, Nov. 6 ... Grubhub's also just the latest to add a gamified element to its marketing mix. Reese's chocolate candy ran a playable Pac-Man-esque ad on Snapchat in September, also developed by TreSensa ...

    Alibaba Singles' Day sales hit .6 billion in first hour

    HONG KONG — Alibaba Group Holding Ltd. kicked off its annual Singles’ Day shopping bonanza, logging US.6 billion in sales within the first hour. Shoppers from at least 192 countries and regions swarmed the e-commerce giant to scoop up discounted ...

    Optus admits to slower than promised NBN

    Optus is offering to compensate customers that have not got the national broadband network speeds they were promised. Chief executive Allen Lew did not say how many customers had been affected as he presented the telco's half-year financial results, but ...

    After hep C hit, Merck's antiviral business nabs approval for CMV fighter Prevymis

    Merck & Co.'s antiviral business suffered some serious blows this year, but it now boasts a brand-new drug: Prevymis, a cytomegalovirus fighter now FDA-approved to prevent infection in adults undergoing stem cell transplants. Those patients are at ...

    How Manchester City became the first Premier League club to hit 1m YouTube subscribers

    A mixture of behind-the-scenes footage, ad hoc videos jumping on the latest social craze and tie-ups with high profile vloggers have helped Manchester City become the first Premier League football club to hit 1 million YouTube subscribers. The club’s ...

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  • SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads

    Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic and improve your SEO. On top of that, SEO takes countless months of work, testing, and trial and error. You have to go through the ...
  • 11 Ways to Prove the Value of SEO to Your Boss

    In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Sound SEO ...
  • What You Need To Know About SEO for Your Shopify Store

    Empower your Shopify experience with SEO or Search Engine Optimization. Let's face it. You already have your Shopify store. You should not end there; you still need to empower it using SEO. The power of SEO or search engine optimization means you need to ...

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