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    Seven best practices to budget and spend for marketing | Expert column

    For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot response of last year’s budget, plus three to five percent.

    Curb-and-gutter machine manufacturers focus on keeping it simple

    “A big part of making the machine more productive is making it easy to run,” says Stephen Bullock, vice president of sales and marketing for Power Curbers ... Wirtgen says its AutoPilot system reduces construction costs, allows faster setup and ...

    Emerging Types of Innovative Digital Content

    You know the story: After honing your content marketing strategy, content production starts to run on autopilot. Everything works for a while—consistent content is a hallmark of a successful content marketing program, after all—but you’re starting to ...

    Under One Roof: Consolidation Comes To Marketing Services

    With so many analytics, tactics and strategies at our fingertips, no marketing plan should ever be set on autopilot. The more everyone is able to work together, the more you will be able to maximize your marketing and advertising dollars. If you are ...

    Get 5% Off Insurance For Use Of Tesla Autopilot

    In fact, as it stands today, Autopilot isn’t usable in a lot of situations ... “The car insurance industry is woefully out of date, which is why you pretty much only see flashy marketing campaigns and pricing gimmicks,” said Dan Manges, CTO of ...
 

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