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    NC STATE UNIVERSITY Seeks Social Marketing Campaign

    NC State University, Department of Agricultural and Human Sciences, University Extension system seeks proposals from qualified Contractors to develop, implement, and evaluate a social marketing campaign aimed at reaching low-income mothers of children aged ...

    Greggs, KitKat, YouTube: Everything that matters this morning

    The marketing world is currently divided over the meaning and value of having a brand purpose. Proponents such as Unilever claim purpose-driven brands outperform others financially, while sceptics such as marketing professors Mark Ritson and Byron Sharp ...

    ‘Successful marriages start in the kitchen!’ Outrageous retro advertising slogans reveal the sexist marketing ploys once used to sell everything from lingerie to washing ...

    With January comes the flood of campaigns encouraging us to hit the gym and overhaul our diets. But these politically incorrect adverts from yesteryear are likely to leave you more shocked than inspired. These images - all released during the twentieth ...

    5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

    For the first half of the Internet revolution, “digital” meant the web. Email was there from the beginning too, but it’s never gotten much respect as a transformational medium. (Mostly, in my opinion, because the pain-to-pleasure ratio of email in ...

    Marketing is in everything we do

    A business or organization can make an investment in their marketing and advertising, but it is ultimately a waste of time and money if your employees don’t buy into your brand, if your customer service is less than stellar, the product is bad or ...
 

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