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How the Sizmek DSP empowers your people-based direct response marketing
What if you could go beyond merely targeting across devices, and use cross-device data toward automatically optimising for direct response performance? What if you could tie together the various user profiles from across a consumer's devices to leverage ...
One on One: Anthony Larrisey on Experience, Diversity, and Trust
the boutique experiential marketing agency. Larrisey started out in "good old" direct marketing, but is now all about connecting brands and consumers through live experiences. Among many examples — including travel, luxury, fashion, and entertainment ...
Infusion Direct Marketing Launches New Media Business - Fusion Media Marketing
Leading NY public relations and marketing firm opens new business to better serveits clients in the security industry and offers media planning and placement services. Infusion Direct Marketing announced that it will be kicking off the new year with the ...
Direct Marketing: What you need to know about refunds, returns
When the Consumer Protection Act first came into effect six years ago, I was merrily telling consumers about all the extra rights they have when they make a “direct marketing” purchase, and then one day when giving a talk I asked the audience who knew ...
Why Direct Marketing Is Still Relevant
Direct mail marketing may seem like a relic in today’s tech-savvy world, but it’s still alive. And it’s well. So well that it outperforms digital marketing channels by nearly 600 percent in terms of ROI, according to figures cited by Forbes.com.
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