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    Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution

    along with the complexity of following them as they move between online and offline channels. AdRoll polled a mix of in-house marketing professionals and supply-side participants from Europe, Asia-Pacific, North America and Australia for the study.

    5 Reasons Machine Learning Is the Future of Marketing

    For want of a better strategy, marketing campaigns have taken a trial-and-error approach. Whether online or offline, campaigns essentially scatter seed on the soil in the hopes some will take root. Imagine your marketing efforts were seen mainly by the ...

    How to make your business card your best marketing tool

    manage and optimize their marketing strategies. However, we also look at the effects of offline and online marketing integration to create a holistic strategy which leads to business success. Our lifecycle marketing model shows the integration of offline ...

    Is Your Offline and Online Marketing in Sync? Here are Some Tips

    Often, deciding whether to focus your marketing efforts online or offline can be a dilemma. According to data from the US government, while a whopping 4 billion was generated through online commerce in 2016, an even mind-blowing .5 trillion was ...

    10 Things To Know About Online-To-Offline Marketing This Week

    But brands need to be ready to “create an on-going engagement with customers that transcends channels,” said Bain partner Federica Levato. 3. Stop Thinking Content First In an age of voice activation and intelligent assistants, developing an integrated ...
 

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