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    The Art Of Persuasion: Tips For Small Business Owners

    For websites and sales letters, use images or videos in between written content. Persuasion is really a fundamental part of any type of marketing or advertising. It requires you to put yourself in your customers’ shoes and ask yourself what they care ...

    Influencer Marketing Is Changing, Here's How You Can Compete

    The words “authentic”, “organic”, and “genuine” would rarely even be whispered in this era of marketing. After all, the very premise of this is based on rhetoric and the art of persuasion. Increased consumer skepticism and an ever-increasing ...

    5 Reasons Machine Learning Is the Future of Marketing

    ... their company's or client's disposal to craft advertisements and email marketing campaigns that speak to the target audience. To a large extent, though, these skilled persuasive writers must work with a blanket approach and plenty of educated guesses.

    Points of Presentation: It’s All About Power, Perception and Persuasion

    If you look at these three and consider the words “power,” “perception” and “persuasion” in light of how the human ... Wayne Williams is president of ExSell Marketing Inc., a “counter intelligence” firm based in La Habra, Calif.

    Creating the best marketing mix for a product launch

    The product variable of the marketing mix refers to characteristics of a product ... The earlier you define this the better, since your launch communications plan needs to define key persuasive messages for your audiences to encourage them to buy the ...

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