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Video: What Trend Most Impacted Digital Content in 2017?
We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.
Report: Google plans to screen YouTube videos for premium advertisers
The Google Preferred program has been pitched to brands as a way to ensure their ads and messaging are appearing only next to premium video content, but it's clear that this often isn't the case, and Paul isn't alone in getting slammed for tasteless videos.
Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018
But while mobile dominated retail marketing in the fourth quarter, there are three ways marketers can leverage seamless and effective mobile ads in 2018. The Year Mobile Video Gets Personal After totaling more than billion in spend last year ...
VIDEO: Why Autonomous Cars Will Speed New Marketing Forms Faster Than You Think
As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend ...
Report: Google to step up reviews of YouTube premium videos
Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar ...
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