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    How to Judge the Success of a Marketing Campaign

    When it comes to gauging the overall success of a marketing campaign, programs like HubSpot are great places to start, as they offer marketing and sales tools to help your business start a marketing campaign. Bisset also says that even with all those tools ...

    AWeber Enhances Affiliate Program with Digital Payments, New Dashboard & Assets

    CHALFONT, Pa.--(BUSINESS WIRE)--Apr 24, 2018--AWeber, a global provider of email marketing and automation software, announced today several enhancements to its affiliate program, most notably the launch of digital payments for affiliates via PayPal TM ...

    Do Loyalty Programs Really Create Loyalty?

    A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

    JLB Florida Announces Growth in BigCommerce Partner Program With Data-Driven Custom Development & Marketing

    FORT LAUDERDALE, Fla., April 24, 2018 (Newswire.com) - JLB Florida today announced a partnership with BigCommerce to provide design, development and marketing expertise to online retailers. As part of the BigCommerce Partner Program, JLB Florida will now ...

    Boehringer Ingelheim expands adherence-improving respiratory rewards program

    The word "gamification" gets tossed around a lot in marketing and loyalty programs, but for Boehringer Ingelheim, it’s more than just a buzzword. The pharma recently expanded its RespiPoints online rewards program because it works. After an initial nine ...

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  • Experts predict increasing demand for search engine optimisation (SEO) software

    SEO stands for ‘search engine optimization.’ It is a process of maximizing the number of website visitors by ensuring that the site or content appears high on the list of all the results returned by the search engine. Organizations invest substantial ...
  • Google Search Console: Keyword Attribution Returns?

    Since “(not provided)” came along, SEO professionals have struggled to provide correlative insights and data to clients within Google sources, because it has been a challenge just to attribute exact keywords to URLs using either Google Search Console ...
  • Take Control of Your Local Rankings with 3 On-Site SEO Best Practices

    Your location page is your gift to Google (and other online search engines). Having an optimized page about where you operate puts you a point ahead in the local SEO game. It’s a special place that tells the “big papa” search engines, “HEY Google!

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