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    How to Judge the Success of a Marketing Campaign

    "Our customer base is at the core of everything we do at MOO, so listening to their feedback is crucial to any successful campaign," said Gina Cothey, vice president of global marketing at MOO. Bacon noted that ultimately success is the generation of ...

    Top Advisor Explains Huge Return on Marketing

    “Day one, when the door opens,” he says. Cassaday’s two-person communications team makes sure that everything clients see or hear about the firm—from digital marketing campaigns to seminars, from media interviews to website copy—is impressive.

    Everything you wanted to know about influencer marketing

    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly. We get it. Reaching out to your target market is tough. It’s so much easier to develop a relationship with a single person, then have that ...

    Facebook Marketing for B2B Businesses: Everything You Need to Know

    Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions.

    Everything You Need to Check Before Hitting Send

    But if mistakes happen multiple times, that could reduce your trust in the brand. With so many things that could go wrong when sending a marketing email, it’s normal to feel a bit stressed out. Especially, when you’re sending to a large list of contacts.
 

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