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    Alan Brawn Discusses Fine-Pitch, Direct-View LED and ‘Wild West” LED Marketing Claims

    Whenever you get the chance to talk to Alan Brawn, principal of Brawn Consultant and digital signage and video technology thought-leader, you take it. Leading up to Digital Signage Expo 2018 in Las Vegas, Commercial Integrator got a chance to get Brawn’s ...

    Privacy by default: GDPR will change the rules of marketing forever

    The affirmative action should be a positive action indicating in an obvious way that the individual consents to direct marketing. “This does leave room for ‘implied consent’ in certain cases but the fact still remains that the organisation must have ...

    Lee Ann Hancock to direct marketing at ISU pharmacy school

    Lee Ann Hancock has been named director of marketing and communications for Idaho State University’s Kasiska Division of Health Sciences and College of Pharmacy. Hancock, who joined the university on Feb. 12, has seven years of marketing, communications ...

    Sherri Salatin Talks Benefits of Direct Marketing

    DOVER, Del. — Small farmers may want to consider direct marketing their farm products. While it can be challenging, it may be worth the risk to make a profit from just a few acres. That was the message from Sherri Salatin of Polyface Farm in Swoope ...

    GDPR's Most Frequently Asked Questions: Are Companies Always Required To Get Opt-In Consent Before Doing Direct Marketing?

    The European Union’s General Data Protection Regulation (“GDPR”) is arguably the most comprehensive – and complex – data privacy regulation in the world. As companies prepare for the GDPR to go into force on May 25, 2018, there continues to be a ...

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