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    Why Isn’t Nutrition Education a Priority in Public Schools?

    They gain confidence to navigate our challenging food environments and persuasive marketing of unhealthy foods.” “All NYC students, no matter their age, borough, or background, deserve to have access to great nutrition education,” added Koch.

    Purple persuasion

    “The reaction to our new purple palette has been fantastic,” she said. Jessica E. McClaine, digital marketing and online sales manager for Culp Inc., said her company had included violet both in body cloth fabrics and in decorative accent fabrics ...

    Dogs + Vodka = Winning Marketing Strategy

    In his book “Influence: The Psychology of Persuasion,” Cialdini cites six key principles ... The same holds true for your marketing effort. Sometimes the creation of a commonality with the broader marketplace is a no-brainer, as is the case with ...

    Write Persuasive Sales Emails that Really Work Using the Six ‘U’s

    Gary Bencivenga is a renowned direct response marketing expert who’s worked at BBDO and Ogilvy & Mather. One of the key sales concepts he discusses in the persuasion equation: a set of easy-to-implement factors that go into any serious attempt to ...

    Email Marketing: 5 Tips to Help You Connect With Your Audience (and Convert Them Into sales)

    The first step towards a successful email marketing campaign is to get your persuasive words in front of the right people. While buying a mailing list can be fraught with pitfalls, sourcing good marketing data is essential to reach new potential customers.

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  • Experts predict increasing demand for search engine optimisation (SEO) software

    SEO stands for ‘search engine optimization.’ It is a process of maximizing the number of website visitors by ensuring that the site or content appears high on the list of all the results returned by the search engine. Organizations invest substantial ...
  • Google Search Console: Keyword Attribution Returns?

    Since “(not provided)” came along, SEO professionals have struggled to provide correlative insights and data to clients within Google sources, because it has been a challenge just to attribute exact keywords to URLs using either Google Search Console ...
  • Take Control of Your Local Rankings with 3 On-Site SEO Best Practices

    Your location page is your gift to Google (and other online search engines). Having an optimized page about where you operate puts you a point ahead in the local SEO game. It’s a special place that tells the “big papa” search engines, “HEY Google!

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